(Pictured from left to right Paul, Gilda, Haig and Nadine Tacorian)
Hey everyone, Daniel Gordon here . As we continue to improve and enhance our blog content to be of more value and substance to our readers, we will be interviewing people to hopefully share with you more of an inside look at the jewelry industry. Showcasing interesting, talented and forward thinking guests to appear on the blog that help shape and add immense value to the jewelry industry in various ways from many different aspects.
My first guest is Paul Tacorian of the prestigious and very well known bridal and fashion jewelry brand, Tacori. To introduce Paul to you, here is a little information and some background.
Paul Tacorian, SVP of Marketing for TACORI, heads the Marketing and Sales Departments for TACORI, one of America’s leading names in jewelry.
As the face of TACORI, Paul has been a celebrity style expert consultant for almost a decade, and has appeared on a variety of television shows and networks including – The Bachelor, The Bachelorette, The Today Show, Queer Eye for the Straight Guy, Good Morning America, The Dr. Phil Show, Extra!, The Style Network, E!, and more.
Paul has also been a favorite of celebrity clientele, including Tina Fey, Paris Hilton, Brooke Shields, Jessica Biel, Jessica Alba, Ellen Pompeo, Her Royal Highness Catherine Oxenberg and more. As an expert jewelry contributor, interviews with Paul have been featured in numerous publications, including – People magazine, Modern Bride, Elegant Bride, InStyle Weddings, Los Angeles Times, Life & Style, Martha Stewart Weddings and Us Weekly, just to name a few. Hailing from a multi-generation legacy of jewelers, Paul joined the family business in 1997 after completing his Bachelor of Science in Business Administration with an Emphasis in Marketing at California State University at Chico.
As you can see, Paul has accomplished many things on many levels for our industry and his family’s company. Someone I am proud to call a friend, as well as a business brand partner. Here’s a little Q & A we did recently, smart guy I have a huge amount of respect for. So here goes, hope you enjoy…
Q1 How did you decide to come into the family business and what was the experience like for you in the very beginning?
Paul: “When I graduated college, I considered working for someone else, or working for my family to build upon what they had created. It was a natural choice to join what my family started. With my background in marketing, I was able to create more opportunities for the business and explore creative ideas that the business – and the industry – hadn’t yet embraced. It was incredibly satisfying to be able to join my family and present new ideas and new opportunities to take our business to the next level.”
Q2 What are your day to day duties now and what do you love doing most in the business?
Paul: “As the SVP of Sales & Marketing, I lead these two arms of the business. I see myself in large parts being both the brand manager and brand ambassador for Tacori. What I love most about what I do is evaluating the marketplace and coming up with exciting new ways to create more awareness and interest in Tacori.”
Q3 Was there a point in time where you really realized the brand was taking off and what aspects do you attribute the success?
Paul: “Two words: The Bachelor. Being part of the original “Trista & Ryan Wedding” catapaulted Tacori into the national eye, and that’s when Tacori really became a household name. We took great care to harness that incredible momentum to create even more exposure for Tacori through unconventional PR and marketing avenues.”
Q4 What goes into making a Tacori ring from beginning to finished product?
There’s so much love and care that goes into every handcrafted Tacori design. What’s important to say is that we, as a Family, are dedicated to creating each Tacori design here in California, where we are intimately involved in the design process every day. Here’s a great video to showcase each aspect that our Family oversees: You can watch it here, Tacori Video
Q5 How do you decide what look to create and how does a style become an actual part of the line?
Paul: “This is really a question for my father, Haig Tacorian, who has the incredible design vision for Tacori. Every day, he has a design idea to explore. As a company, Tacori is inspired to create the most beautiful handcrafted designs. We are ever-evolving with new styles every year, creating contemporary heirloom treasures that our clients love.”
Q6 What do you see in store for Tacori next? Any future plans or ideas that you can share with us?
Well, there you have it. Directly from the man himself. I have loved the brand and look of Tacori since I very just started in the business, and the passion for the line obviously shows. Here’s some more info and background on the company.
Spanning four decades, Tacori designs have fused classic elegance with modern inspiration, creating some of the world’s most highly regarded and exquisite jewelry. The stunning beauty and intricacy of each piece of Tacori jewelry is the result of an uncompromising passion for artisanship. Handcrafted in California, these remarkably detailed rings and fine jewelry pieces become the timeless symbols of connection that join individuals and generations.
Today, the care Tacori brings to every piece of jewelry is inspired by Haig’s original vision. Tacori not only creates intricately crafted artisan jewelry, but also upholds a family legacy.
If you would like to learn more about Tacori you can connect and interact with Tacori on Twitter, Facebook, Website and their YouTube channel here. Hope you enjoyed the visit with Paul and info on what Tacori is all about. Comment are most welcome. Questions and ideas even for future blog post topics and people you would like to hear from.
As always Greatly Appreciate you taking the time to read and stop by.